Premium pieces should not look like clearance stock.
- Sector
- Premium fashion
- Type
- Webshop
- Year
- 2025
- Timeline
- 4 weeks
- Built with
- Figma, Laravel, JavaScript, VS Code
- Investment
- 520 000 Ft
- Address
- Not published
This one is a design project. Every screen below was designed and built, but the site was never published to a public address — so there is no live link to open.
See it work.
Walkthrough recording soon
The project in three parts
The problem
Palesso was running a stock theme. Six-figure inventory sat in the same beige grid as everything else, and the made-to-order service — their actual differentiator — was buried three clicks deep.
What I built
A quiet editorial layout that gets out of the way of the product photography, plus a personalisation engine wired directly into the product page — fabric, monogram and fit chosen without ever leaving the item.
- In-page personalisation engine
- Editorial product layout
- In-store collection flow
What it was worth
Personalisation becomes the reason to buy here rather than anywhere else, because it sits on the product page instead of three clicks behind it.
The site they had, and the site they have now.
Drag the handle, or use the arrow keys, to reveal the rebuild.
The stock theme made every item look identical. The rebuild strips the interface back so the photography carries the page, and personalisation finally sits where customers look for it.
Every screen, full length.
Click any screen to open it full size.
Want the same for your business?
Tell me what your site has to achieve and roughly what you can spend. You get a fixed quote and a delivery date in writing — before anything starts.
- hello@blckt.hu
- Phone
- +36 30 255 2432